The Simple Way to Sell AI Podcasting to Small Business Owners

Using something we call a "Portfolio Podcast".

Video Summary:

In this week’s call, Ben and Zach share some exciting updates to ClipCast and how to use the platform more effectively to grow and sell podcasting services. Here's what we covered in this week's call.

  • New Features & Improvements

    • Fully white-labeled client approval links

    • Clients can view and edit scripts before final approval

    • Updated visual indicators (green = published, blue = scheduled)

    • Simplified scheduling process

    • You can now backdate podcast publish dates (great for building your portfolio!)

  • Sales Tips for Podcast Creators (the "Portfolio Podcast" concept)

    • Why consistency is the key to podcast growth and client trust

    • How Ben uses a non-business podcast (Urban Legends Uncovered) to demonstrate consistency and quality to potential clients

    • Simple sales funnel: Make connections > Add them on social > Let your posts showcase your expertise

    • Posting AI-generated content on Facebook helps draw prospects into your inbox

  • Marketing Strategy Insight

    • Using your own podcast as a portfolio tool

    • Posting consistently to rank higher in podcast directories

    • Scheduling content in batches (Ben schedules episodes monthly)

  • Client Approval Workflow Walkthrough

    • Demonstration of the new approval system from both the user and client side

    • Clients can edit scripts and approve before you finalize production

    • Future feature improvements will show client edits in color for easier review

  • Pro Tips

    • If you're short on minutes but want to build your portfolio, backdate episodes

    • Let your portfolio show you’re a pro by staying consistent

    • Ben shares how social media posts turn into discovery calls, especially when traveling and networking

💡 Final Takeaway:
Use ClipCast to create a body of podcast work you can showcase, even if it’s not business-related. Be consistent. Use your content and personal brand to drive inbound interest. Every episode, post, and interaction is a seed that can turn into a sale.