Overview

In this webinar, Dr. Ben Adkins provides a comprehensive guide to onboarding new clients using ClipCast and optimizing AI-generated podcasts for SEO and social media engagement. He discusses the importance of structured workflows, automation, and content distribution strategies to maximize business efficiency.

Key Takeaways

• Onboarding Best Practices

  • Conduct an interview instead of having clients read a script for voice cloning.
  • Use our 10-question framework to capture a client’s natural speaking voice.
  • Maintain high energy during onboarding calls to improve client engagement.
    
    

• Voice Cloning & Podcast Setup

  • Edit out interviewer’s questions before uploading voice samples.
  • Use audio editing tools like Audacity or Descript for file clean-up.
  • Upload voice samples to ClipCast under the ‘Voices’ section.
    
    

• Podcast Creation & Scheduling

  • Structure the podcast setup by defining host expertise, target audience, and branding.
  • Publish an initial batch of three episodes before launching.
  • Utilize ClipCast's scheduling feature to automate content distribution.
    
    

• Distribution & SEO Optimization

  • Submit the podcast to Apple Podcasts, Spotify, and YouTube via RSS feed.
  • Embed podcast links into business websites for improved SEO rankings.
  • Ensure every episode description includes a link back to the business website.
    
    

• Automating Content for SEO & Social Media

  • ClipCast integrates with website builders (e.g., NetEngine) for automated content updates.
  • Regular podcast updates keep business websites fresh, boosting search engine rankings.
  • Businesses can use published podcasts as social media content.
    
    

Notable Quotes

• "When you bring energy to a sales meeting, it makes the client feel like they want to do more things with you." – Dr. Ben Adkins
  
  
• "We are not just selling podcasts; we are selling an SEO and social media content machine." – Dr. Ben Adkins
  
  
• "Once you set up ClipCast, YouTube, Apple, and Spotify, your client’s content machine runs on autopilot." – Dr. Ben Adkins

Q&A Highlights

• Q: Do I need separate accounts for clients on Apple/Spotify?
  A: No, you can manage multiple podcasts under a single Apple/Spotify account.
  
  

• Q: How do I edit voice samples?
  A: Use tools like Audacity or hire audio editors via platforms like Fiverr.
  
  

• Q: How do I keep podcast content fresh?
  A: Always schedule at least four episodes in advance and replenish when one remains.

Action Steps

1. Implement the 10-question framework for voice cloning.
2. Ensure each client podcast is structured and optimized for SEO.
3. Automate podcast publishing through ClipCast’s scheduling tool.
4. Distribute podcasts across Apple, Spotify, YouTube, and embed them into business websites.
5. Leverage podcast content for social media marketing.